case study:

Electroustic

Electroustic is well known family business with over fifty years of experience in the distribution of connectors. The company is based in Milton Keynes and distributes their articles to many recipients. They cooperate with well-known world producers like Amphenol Industrial, BULGIN, Hirschmann and Lumberg Automation.

MagentoTARGET GROUP: Large production companies, corporations, industries, warehouses.

AREA OF ACTIVITY: England.

TECHNOLOGY: Magento platform, PHP (Zend frameworks), CSS, AJAX, JS, HTML, XML.

PROBLEM

The client had a previous WordPress site which did not have ecommerce functionality. The customer needed a modern and flexible sales platform, which will display correctly on mobile devices.

Solution

Phase I - Structure

The online store was created from scratch. The new structure of the store is aimed at acquiring inquiries from customers on specific products.

Phase II - New Contents

We prepared new and valuable content for potential customers, with new product descriptions and a section for frequently asked questions.

Phase III - Filter option

Due to the large number of products a powerful filter was used to help find products quicker. Also the following was added; sorting by category, size, length, method of installation and manufacturers.

Phase IV - Product card

A clear and functional product data sheet was created.

ADD TO CART OPTION

After opening item groups when you select a given offer, in the lower right corner a cart icon will appear. It's another stepping stone, so the potential user can easily complete list of articles he needs to buy.

PHASE V - RESPONSIVE LAYOUT

In accordance with best international standards we built a responsive layout. The new layout adapts to desktop monitors, smartphones, tablets and other mobile devices.

PHASE VI - LIVECHAT

A Livechat function was created to allow interaction between customer and the store owner. This aims to improve the buying experience.

Sliding Cart

An additional option, which allows you to browse a list of selected products in the cart. At the bottom are buttons for submitting items to wishlist or product inquiry.

PHASE VII - MARKETING

Changes in the appearance of the store and marketing efforts helped increase the number of visitors by 30%, increase in the number of users by 32%, bounce rate decreased by 26%, the average residence user time on the site increased by 20%.

Bounce rate

Number of users

Number of visits

Average duration of session

BEFORE

AFTER

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