case study:

Harris & Jones

Harris and Jones was founded in 2008. Initially it was a small business distributing articles from other manufacturers. As time has evolved and the company itself started to produce luxury decorative products. High quality and hand-made products can be found by large crowd of buyers. Currently, Harris and Jones offers decorative boxes, trays lists, gift boxes, organizers. The company cooperates with well-known designers and the permanent collection of its luxury goods is also on offer Harrods stores.

                    TARGET GROUP: Well-known retail stores, shops with decorations, top designer stores, retail customers.

AREA OF ACTIVITY: The whole world with the main focus on the area of England and Europe. Magento

TECHNOLOGY: Magento platform, PHP (Zend frameworks), CSS, AJAX, JS, HTML, XML.

CHALLENGE

Refreshing the company's image on the Internet, creating a modern and a user friendly online store.

Solution

Phase I - Logo

The first step is to create a new logo.

Phase II - Responsive Design

Changed the current design to a responsive online store. The view adapts to different mobile device screens i.e. tablets and smartphones. Adapting to this type of equipment is a guarantee of reaching a wider audience.

PHASE III - STRUCTURE

Created the online store from scratch. The new structure of the store is focused on intuitive ordering by customers. We have optimised the purchasing path.

PHASE IV - NEW CONTENTS

Prepared new valuable content and product descriptions for potential customers.

PHASE V - ENHANCED FUNCTIONALITY

MODERN GALLERY

The gallery shows pictures of products according to their category. Gallery has to emphasise the decorative character of the presented products.

PRODUCT CARD

Modern product card with the ability to personalise the appearance of the article. A convenient solution is the expansion of the samples when you hover the cursor over it. A potential customer can quickly select the corresponding pattern.

NEW SAMPLES OF FABRICS

A separate tab with a rich set of samples. You can choose a sample or define your own fabric, paper or pattern.

DROP-DOWN MENU

Menu with products and names of some designers.

PHASE VI - MARKETING

Efficient marketing on the internet in relation to the year 2014 made the following indicators increase: The number of visits increased by 58%, the number of users increased by 67%, bounce rate fell to 4.7%.

Number of users

Number of visits

Bounce rate

BEFORE

AFTER

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