Section title

case study:

My Locum Choice

Pharmaceutical client. 

TARGET GROUP: Pharmacists, individual pharmacy, nationwide pharmacies network.

AREA OF ACTIVITY: England.

TECHNOLOGY: CakePHP, CSS, AJAX, JS, HTML, XML.

CHALLENGE

A new venture with a unique idea, which no one had ever done before in the pharmaceutical industry. The service has to be designed for both pharmacists seeking employment and for the owners of pharmacies offering jobs. Pharmacists can see information about their future jobs and employers see the profile of pharmacists. The client wanted a modern user friendly website.

Solution

PHASE I - Conception

To create a unique, modern and user-friendly online service that connects job seeking pharmacists to pharmacy owners offering jobs.

Phase II - Structure

The website is divided into 2 parts. One is a process of recruitment, the page for pharmacists. The second is the page for owners of pharmacies.

Phase III - Responsive Design

Changed the current design to a responsive online store. The view adapts to different mobile device screens i.e. tablets and smartphones. Adapting to this type of equipment is a guarantee of reaching a wider audience.

Phase IV - Logo

Was created a logo that fits visually with service.

PHASE V - Functionality

Registration Profile of Pharmacist

The convenient application form, where a user can provides their details regarding previous employment.

A calendar was created which allows the pharmacist to choose their availability.

PHARMACY REGISTRATION

Pharmacy owner can register in a comfortable application form.

Admin Panel

A customised user-friendly admin panel.

A new pharmacy branch registration tab.

PHASE VI - Blog

Created a blog for the company. It shows the issues of the pharmaceutical industry and gives tips for job seekers.

PHASE VII - MARKETING

Since the beginning of 2015, the website has around 2000 registered pharmacists. The average duration of a user session on the page is more than 4 minutes which is very good and over 40% of traffic come from organic positioning.

Organic search traffic

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