TLC Sport company offers sports and recreational clothing for women.
TARGET GROUP: active women between 35 - 64 years, who value quality and comfort.
AREA OF ACTIVITY: England.
TECHNOLOGY: Magento platform, PHP (Zend frameworks), CSS, AJAX, JS, HTML, XML.
Refreshing the company's image on the Internet, creating a modern and a user friendly online store.
Phase I - Logo
The first step is to create a new logo.
Phase II - Responsive Design
Changed the current design to a responsive online store. The view adapts to different mobile device screens i.e. tablets and smartphones. Adapting to this type of equipment is a guarantee of reaching a wider audience.
PHASE III – CLEAR PRODUCT DESCRIPTION
Items in the store are presented in a clear and legible way and space is not crowded by products.
Product description currently meet all the requirements. Customer reviews suggest that this has been achieved.
PHASE IV – ADDITIONAL OPTIONS
Implemented the possibility of a comprehensive filtering. Added the ability to choose a particular dress, color, price, size, length and category selection.
The aim was to make the page user friendly. Used solution in the form of functional and drop-down the entire width of the page menu category.
ALTERNATIVE NAVIGATION PATH
This is to facilitate the customer purchase process. It appears as a grey frame when you hover over the product. Within this small rectangle, a link to Cart and three icons symbolising, Preview, Comparison Product and Wish list.
PHASE V - OPENING ON SOCIAL MEDIA
TLC Sports Company has a profile on Facebook and has joined Twitter, Google+, Instagram, Pinterest and Youtube to help with promotion. In order to increase customer interest in the company and its products at the store a company blog was created. The number of users from social network channels has increased by 30%.
PHASE VI - MARKETING
The store has been plugged by Google Analytics statistics. The number of visits compared to last year increased by 23% and the number of users increased by 6%, the average duration of the session was extended by 19%. The modernisation of the store increased average order value by 25%.
Number of users
Average Order Value
Number of visits
Average duration of session