case study:

TLC Sport

TLC Sport company offers sports and recreational clothing for women.

MagentoTARGET GROUP: active women between 35 - 64 years, who value quality and comfort.

AREA OF ACTIVITY: England.

TECHNOLOGY: Magento platform, PHP (Zend frameworks), CSS, AJAX, JS, HTML, XML.

CHALLENGE

Refreshing the company's image on the Internet, creating a modern and a user friendly online store.

Solution

Phase I - Logo

The first step is to create a new logo.

tlc01

Phase II - Responsive Design

Changed the current design to a responsive online store. The view adapts to different mobile device screens i.e. tablets and smartphones. Adapting to this type of equipment is a guarantee of reaching a wider audience.

PHASE III – CLEAR PRODUCT DESCRIPTION

Items in the store are presented in a clear and legible way and space is not crowded by products.

Product description currently meet all the requirements. Customer reviews suggest that this has been achieved.

PHASE IV – ADDITIONAL OPTIONS

ADVANCED FILTERING

Implemented the possibility of a comprehensive filtering. Added the ability to choose a particular dress, color, price, size, length and category selection.

FUNCTIONAL MENU

The aim was to make the page user friendly. Used solution in the form of functional and drop-down the entire width of the page menu category.

PRODUCT COMPARISON

It allows you to compare any products. You can put their photos, compare prices, characteristics of products, as well as add products to "Cart" or "Wishlist". This tool is helpful in making a final buying decision.

WISHLIST

Another useful implementation. The customer can freely edit their set of favourite products.

ALTERNATIVE NAVIGATION PATH

This is to facilitate the customer purchase process. It appears as a grey frame when you hover over the product. Within this small rectangle, a link to Cart and three icons symbolising, Preview, Comparison Product and Wish list.

PHASE V - OPENING ON SOCIAL MEDIA

TLC Sports Company has a profile on Facebook and has joined Twitter, Google+, Instagram, Pinterest and Youtube to help with promotion. In order to increase customer interest in the company and its products at the store a company blog was created. The number of users from social network channels has increased by 30%.

PHASE VI - MARKETING

The store has been plugged by Google Analytics statistics. The number of visits compared to last year increased by 23% and the number of users increased by 6%, the average duration of the session was extended by 19%. The modernisation of the store increased average order value by 25%.

Number of users

Average Order Value

Number of visits

Average duration of session

BEFORE

AFTER

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